Diana W. Cano, PhD
Diana Cano recently completed a 2-year accelerated product development program as senior vice president of the enterprise technology program management office (PMO), platform engineering (DevOps) and quality assurance (QA) at a leading audio content and entertainment company.
Prior to her last role, she spent 20 years at Educational Testing Service (ETS) empowering the research and assessment development division and scoring operations, serving in two divisional chief information officer (CIO) roles. At ETS, she earned three US patents for innovations in assessment. She began her career with 10 years in factory automation and robotics specializing in global package distribution.
Diana and Ido Shatzky published their book Management is Not Rocket Science… It’s Just Physics in July 2023. She is also co-author of a book on operational best practices for large-scale educational assessments. Diana teaches technical project management in The College of New Jersey’s mechanical engineering department, drawing from her doctoral (PhD) dissertation research at Rutgers University on the institutional adoption of innovation. Her master’s degree (MSE) is in technology management from University of Pennsylvania and bachelor’s degree (BSME) is in mechanical engineering from Northwestern University. She speaks at industry events and writes articles on enterprise innovation adoption and technology-based change management while earning her own technology certifications.
Ido Shatzky
Currently, Ido Shatzky is an independent consultant that provides go-to-market and business development services to entrepreneurial SaaS companies in the USA, Israel, and the Czech Republic, covering topics such as machine learning, mobile applications, cybersecurity, retailers’ technology, neuroscience, and single sign-on solutions.
Before his current role, he spent more than 25 years in sales organizations, leading teams in entrepreneurship at mid-size companies. During this time, he walked the walk and talked the talk by implementing the MGU framework to reach and exceed the team sales target. The same framework was used in different industries across the sale cycle, from opening new markets to increasing the penetration of existing customers. Every year, when the sales team gets their targets, the first thought is how to reach them. Ido used the spring theory time after time to eliminate skepticism, recruit early adopters and influencers, and demonstrate to the organization that it can be done.
Ido and Diana Cano published their book Management is Not Rocket Science… It’s Just Physics in July 2023. Ido has a Bachelor of Science (BSc) degree in engineering, cum laude, from the Technion, Israel Institute of Technology, and a Master of Business Administration (MBA) degree from the University of Massachusetts, Lowell.
Blue Cairn 